Marketers might say email marketing is less popular than ever, but these rascals are just looking for ways to push people towards their chosen software. Social media has been more enjoyable and less frustrating than email, even within my monthly bill; there’s no spam inbox or the endless list of emails I’ll never read waiting in front of me.
“Marketers want you to think that social media is the best way to advertise your business – don’t let them fool you!”
Social media posts are a growing phenomenon, but email marketing still reigns supreme. The email has become a more personal alternative to social media sites like Facebook and Twitter. You can even include pictures, videos, or other multimedia in your email!
That said, if your audience is less tech savvy-maybe they don’t use emails often-then, it might be worth considering using one platform over another for maximum effectiveness.
Some people think that there’s no difference between sending someone an invite to connect on Facebook versus asking them for their contact information online via email. But believe me: while both platforms offer opportunities to market directly with customers/friends alike, studies show that all aspects are considered together, including how often recipients read these messages.
Which is better email marketing or social media marketing? Throughout this article, I will compare email and social media in various aspects and show you why email marketing is best over social media posts. Let’s start:
What is Email marketing?
Email marketing is the one way to get all of your products and services in front of the world. We consider any email that is sent to a potential customer to be a form of email marketing. Email marketing is the fastest way to get information out to people. Email marketing is the best way to connect to your customer!
Even more, bloggers do use email marketing today than ever before. Imagine that you are browsing on your favorite website. You start to notice some fields where you are asked to submit your email address to get a free eBook or update. That is the first step in email marketing. The website owner is trying to build his email list by giveaway something free to his website visitors.
With so many marketing options out there, there is something for everyone. However, two things set email marketing apart from all the rest. The first is the ability to target the specific audience you want to reach. With a well-targeted email list, you can get established customers and prospective ones too. The second is how email marketing complements the customer experience.
An article shared on a Facebook post will not last as long as one sent via email because email has greater visibility. The Facebook post will be lost in a sea of other posts; the email will not.
How long does it take to build my list?
With the right strategy, you can build your audience from people who visit your blog. One way is by adding a form to collect their email address on each post. To be added to the list of followers and notified when new content is published.
You might ask yourself how many people would want this type of information to make sense publishing blogs with these features? You could use an estimate or research what other bloggers are doing before committing time and money to develop them.
Do You Need Email Marketing?
Email marketing is the best way to reach out to your customers and keep in touch with them even when you don’t have time. It’s a great system that will help boost brand loyalty, ensure customer satisfaction, and let people know about new products as soon as they’re released.
We will make a more significant engagement to increase the number of people interested enough to read our content with Email marketing. Many experienced marketers believe that your net worth depends on how extensive your network is, and many have said: “the money is in the list.”
With the popularity of social media, email marketing is often overlooked as a tool for generating leads and revenue. Yet, with 100 billion emails sent each day, there’s no shortage of opportunities to link your business or organization with potential customers. Email isn’t going anywhere anytime soon–primarily because it offers recipients more attention than other forms of digital advertising like banner ads or Facebook posts that can be easily ignored in favor of scrolling through one’s feed on their phone during lunch break at work.
Email marketing has been around long enough to have proven its effectiveness; however, people are now opting out due to an overload from daily spam mail they receive. It’s essential for you and any company doing this type of technique to know how best to align themselves.
Did you know that in 2020, there were about 4 billion email accounts created in the world? (See Source) It’s no secret that the majority of people have some internet access nowadays. 95% of us are online consumers with an email address, and 91% check our inboxes at least once a day!
Social media is a great way to stay in touch with people, but it can be hard when you have messages from months ago hidden among your Facebook wall posts. Email marketing keeps all of the emails organized by date and time and includes many more features like quick links for unsubscribing or marking as spam if necessary.
Social media may seem convenient because we’re used to checking our Twitter feed every five minutes. But sometimes, there’s an important message three weeks old hiding behind twenty unread tweets on our timeline. We are making social updates much less efficient than email marketing platforms, where everything is neatly sorted into chronological order according to dates and times sent out!
Social media is a powerful tool. While Facebook and Twitter are the most popular, they’re not your only option for marketing on social media platforms. Email may be more challenging to reach people, but it’s much easier to measure how successful you can get by using this platform than others like Snapchat or Instagram, which don’t have any tools that we know of yet where you can gauge success from these networks.
Email has been around long before many other types of communication came into being. However, email marketing remains one of the best ways in today’s digital world because still many marketers use it compared to newer forms like social media channels like Facebook and Twitter.
Did you know that for every 100 emails sent during a campaign, 18 never reach their destination? 4 of them go into the spam folder. It means, 22% of your subscribers will never receive your email. Though 20% of the emails sent in your campaign end up in spam, most people will receive them. 91% of receivers check their email daily, which means it’s likely that they’ll open and read what you’ve written to them!
Email marketing is a powerful way to reach your target audience. When you send an email campaign for 1000 people, on average, 709 people will see it and be able to click through or buy something from the website that’s in there – which can make for some great results! But with social media posts like Facebook Live videos, Twitter tweets, Instagram stories, you need to run paid ads campaign to reach more leads.
For years, businesses have been spending thousands of dollars on social media marketing that has a low return. With email being a more accessible and more profitable platform to reach people with ads, it is no wonder why many companies are switching their focus back onto this tried-and-true form of advertising.
It’s not just about the number of clicks you get. It is also essential to know what your click-through rate is. Email marketing has a 3% average, whereas Twitter only has 0.5%. When a link is clicked six times more than the other, it seems like an insignificant difference. But this means that email marketing has better results and will reach customers with their messages easier.
For example, if you send out 1000 emails and one tweet reaches a thousand people, then for Twitter posts, only five will click on your link, but in an email, around 30 would do so. We must keep this number high because it proves how effective our campaigns are!
Note: The numbers we mentioned above are relatively average. The difference is stark because when people give you their email addresses, they want to hear more from you.
Take advantage of Email Readers Mindset:
Social media is a hotbed for connecting with friends, spreading the word about our accomplishments, and bashing people who wronged us. You can find anyone’s contact information with a simple search. But did you know that social media platforms cater to the needs of investors, marketers, and reviewers?
This speaks to the opportunity to hand you a meeting location to discuss the business by submitting an email.
We did a deep dive to find why people have this mindset as email readers. I found the following,
- Humans are willing to share their successes with the world. We have seen this in recent research on social media and its effects, which has found that people use it as a medium for sharing accomplishments or significant events of any kind.
- When a person has an issue, struggle, or loss, most people don’t post their worries on social media to get suggestions. But almost all humans are looking for someone, and they have trust in them. This is human nature, so they choose email to communicate because it offers confidence between two parties.
For your subscribers to reach you and discuss their business problems, you should use their confidence in you. Then only they will come forward and write an email to you in cursive.
You can create trust by being active on the internet and sharing your knowledge on social media. Start by becoming active on social media such as YouTube, Facebook, Twitter, Pinterest, and blog.
I want you to know, if you go and check my youtube channel, you may find, I am sharing some helpful content almost every day. This will create trust in you.
Conclusion
Email marketing platforms are essential for social media marketing because they allow you to easily create a personalized email template and distribute your message to a large audience. Some popular email marketing platforms include Mailchimp, ConvertKit, and Aweber.
Social media platforms like Facebook and Twitter also allow you to reach a large audience. For example, you can post your message on your personal Facebook account or start a Twitter conversation with a trending hashtag. But I would like to mention the email marketing is the best medium over social media. Do you agree?
If you have any different opinions, post your comment below. We will discuss.
